Nation’s Largest Union of Healthcare Workers Take the Fight for PPE and Higher Wages to HCA Healthcare’s Hometown
The morning of HCA’s annual shareholder meeting, the largest union representing frontline healthcare workers, SEIU, launched a major ad blitz in Nashville, Tennessee, blasting HCA for its staggering pay inequity and educating the public on HCA’s alleged over-admittance of Medicare patients. Running across Nashville today, the ad buy includes direct mail pieces to patients, highway billboards directly outside national corporate headquarters, and a hard-hitting cable television commercial exposing HCA pay inequities. The multi-platform communications blitz exposes the urgent need for greater accountability and transparency within HCA on extreme executive salary inequity amidst a pandemic.
The direct-to-patient mail pieces and cable television advertisements sound the alarm for HCA patients and the Nashville public about the alleged over-admittance of emergency room patients by HCA and spotlight past investigations by the Department of Justice which led to more than a dozen guilty pleas by HCA on criminal counts and settlements totaling $1.7 billion. At the time of the final settlement in 2003, the U.S. Department of Justice called it “the largest healthcare fraud case in U.S. history.”
